Unformatted text preview: n capturing what is involved with each task to gain an understanding of separate positions in a
company to increase efficiency.
The rhetoric of organisation evolves further as business and entrepreneurship are actors in the wider
stage of the global economy. Profit is one of the main drives for businesses and individuals living in a
capitalist society see relevance of this in their day to day lives. The economy is an increasing influence in
the media, even if not involved with the finance sector; Australians are still likely to receive financial
news from all around the world. The financial news works at making itself relevant in promoting
business, creating financial news based on business trends.
The Asian Financial crisis of 1997 added rhetoric to relationship between Asia and Australia. As the story
unfolded there was a suspiciously uniform front amongst journalists. The tone gradually moving to
“investors fleeing the baht”, apparently real investors fleeing, but as the news updated it was rewritten.
With an emphasis on account deficits finding the next victim only involved scrutiny in national balance of
payment data. With this financial market propaganda Australia created its own economic identity safely
disconnected from the crisis. Australia survived the Asian crisis because the American Economy showed
signs of recession (Bryan 2011 p.15-24).
As discussed earlier business has a responsibility to make budgets work, they have costs associated and
a need to be accountable for when things go wrong. Without the appropriate structure business can fail
due to shortcomings within its administration. General Electric showed paramount success, and CEO Jack
Welch used an appealing corporate narrative over statistical profit centred success while at the helm of
the company (Froud et al 2005 p.5-9). A strong emphasis was put on the company's image aimed toward
promoting the business externally and with employees via training and personal development. 6 ELLIOTTclinton3439534P.E.B.COMM2402Rhetoric Approach Es...
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This note was uploaded on 01/19/2014 for the course COMM 2402 taught by Professor Phildearman during the Two '13 term at Royal Melbourne Institute of Technology.
- Two '13