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Unformatted text preview: ues, and quite often
the language from government relates to citizens. This idea of forming a community of values and
ownership of those by individuals is also applicable to business.
Enhancing information communication technology (ICT) in Australia was a vital project for the Rudd
government in 2007, it was argued that it would add to productivity and innovation for Australia in ICT
for businesses supporting strong growth in manufacturing and service sectors. Small business was also
targeted in the paper, with futurists forecasting our data consumption would exceed 10 mbps in 2010. In
a response to the technical restrictions limiting internet for isolated communities, the paper used
langued to inspire community values; It was argued that the broadband would mean cost savings and
4 ELLIOTTclinton3439534P.E.B.COMM2402Rhetoric Approach Essay new online business opportunities for Australians (Australian Labor Party, 2007).
The need for the government to promote its ideas came at interesting timing, the paper designed to
promote the government ideas didn’t examine questions about the involvement of Telstra in the
infrastructure rollout, and as a result the idea didn’t utilise the government share in Telstra. In response
Phil Burgess gave a speech about the need for Australian’s to fight the government’s decision to give
SingTel led OPEL consortium money directly to a foreign government. In an excerpt speech (Burgess
2007 p.5) the government’s lack of understanding in the task was illustrated. Burgess continues by pointing out how expensive payphones are to maintain, and draws examples of
how Australian’s do not seem concerned that the money on payphones is wasted. Maintaining them is
expensive and the money could be used more productively elsewhere. The rhetoric in this situation is
that without competition, the Australian government is continually pouring money into outdated
business. Thus Telstra, who developed the largest broadband infrastructure in the country, didn’t win the
national broadband contract. The situation was compared to Qantas being told they cannot deploy
updated air buses, and...
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This note was uploaded on 01/19/2014 for the course COMM 2402 taught by Professor Phildearman during the Two '13 term at Royal Melbourne Institute of Technology.
- Two '13