Pol Ec Bus- COMM2402- Final Assignment Rhetoric

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Unformatted text preview: orating another perspective within its analysis and adding new dimensions, forming a new language to persuade the individuals to achieve the goals sought by an organisation or society. (Words: 2,189) 7 ELLIOTTclinton­3439534­P.E.B.­COMM2402­Rhetoric Approach Essay 8 ELLIOTTclinton­3439534­P.E.B.­COMM2402­Rhetoric Approach Essay References Australian Labor Party, 2007 ‘New Directions for Communication: A Broadband Future for Australia Building a National Broadband Network’ March 2007 (excerpt). Bryan, Dick. 2001 ‘Reporting the “Asian Financial Crisis”: Australian Financial Journalists’ Construction of a National Threat’, Southern Review: Communication, Politics & Culture, Vol. 34, No. 2, pp.14-25. du Gay, Paul. 2004 ‘Against “Enterprise” (but not against ‘enterprise’, for that would make no sense), Organization, Vol.11, No.1, pp. 37-57. Froud, J. Johal, S. Leaver, A. Williams, K. 2005 ‘General Electric: The Conditions of Success’, CRESC Working PAper Series, Working Paper No. 5. pp.2-58 (excerpts). http://rowanhill.com/wp-content/uploads/2011/08/balance.jpg (Cover Image) Miller, P. & Rose, N. 2008 ‘Mobilising the Consumer’ in P. Miller & N. Rose, Governing the Present, Cambridge, Polity Press, pp. 115-133, 139-141. Sassatelli, R. 2007 ‘The Sovereign Consumer’ and ‘The Anti consumerist rhetoric and the apology for consumption’, in R. Sassatelli, Consumer Culture: History Theory and Politics, Sage, London pp. 57-60 and pp. 118 - 125 (excerpts). Seo, D. Ranganathan, C. Babad, Y. Two-level model of customer retention in the US mobile telecommunications service market, Telecommunications Policy, Volume 32, Issues 3–4, April–May 2008, Pages 182-196 <http://www.sciencedirect.com/science/article/pii/S0308596107000973> 9...
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