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Unformatted text preview: rmine the location of the old and new South, Reed and his colleagues
looked up business names beginning with the words “Dixie” and “Southern” in a
sample of one hundred cities. To control for the size of the community, they divided the number of “Dixie” or “Southern” entries by the number of “American”
entries in the phone book. Reed refers to the resulting ratios as D scores (“Dixie”
entries divided by “American” entries) or S scores (“Southern” entries divided by
“American” entries). To Reed, these two words had different meanings and suggested potentially contrasting connections to the region. Reed and Carol Hanchette called “Dixie” a “relatively pure measure of sectional identification, usually
connoting a shared history of exceptionalism and opposition to the rest of the
country.” On the other hand, they argued that “‘Southern’ can have the same connotations, but it can also indicate merely integration into the South’s developing
economy.” Reed published his original work in 1976 and coauthored a follow-up
paper in 1990 that demo...
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- Spring '14