Unformatted text preview: on
Large target market
Single step buying process, shorter sales cycle Brand identity created through repetition and imagery Merchandising and point of purchase activities Emotional buying decision based on status, desire, or price B2B vs. B2C from: http://masterfulmarketing.com/marketingb2bvsb2c/
9 2 Kinds of Sales Positions
Order takers – wait for the customer to order. Order getters – obtain, retain, and increase business...
View Full Document
This note was uploaded on 01/22/2014 for the course MARKETING 5460 taught by Professor Davidpauwels during the Winter '14 term at Wayne State University.
- Winter '14