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Unformatted text preview: d Manning, Michael Ahearne and Barry L. Reece; 12 th edition; Prentice Hall, 2012. ISBN: 9780132109864. Also available as an online text at 2
www.coursesmart.com under the same ISBN. . A Few Questions to Get us Started
What is a Company?
Functions are in a Company?
What is the Market Place? 3 What is Sales? It is part of Marketing Falls under the P of Promotion The profession of selling Selling is offering to exchanging something of value for something else. 4 SALES Management
Sales Management is the attainment of sales goals in an ethical, efficient, and effective manner.* * Instructor added word ethical. 5 The 2 E’s
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This note was uploaded on 01/22/2014 for the course MARKETING 5460 taught by Professor Davidpauwels during the Winter '14 term at Wayne State University.
- Winter '14