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Unformatted text preview: a desire for the product? Are there real life examples of success related to the recommendations presented in this report? Solutions and Recommendations Hire a youthful but experienced marketing staff that can associate with the current youth in order to effectively appeal to them. Create or improve upon current web advertising while using a unique underground approach. Find new, low cost methods of marketing this product to the youth. Bring the Scion to the youth and let them experience it first hand rather than the status quo of magazine and television commercials. Market the unique aspects of the product and convey to the youth why they need or should have these features. Utilize new methods of marketing such as text message marketing or sponsorship events. I...
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- Spring '08