Unformatted text preview: zed and contextual search New functionalities in the Web 2.0 era, such as RSS (Really Simple Syndication)
feeds for easy updating of content and Adobe Acrobat for adding animation and audio/
visual streams to web pages, allowed social media to evolve.2 With these developments,
Internet-based social technologies enabled the cost-free exchange of opinions, ideas,
information, and user-generated content. People from around the world could connect
online with others who shared similar goals and interests. In these new communities
of interest, participants could interact not only with a site but also with each other and
form broader social networks. With the opportunity to act as contributors and producers of published media rather than simply spectators or consumers of that content,
people exploring the new social media landscape found rapidly evolving avenues and
tools to communicate, collaborate, disseminate new ideas, and create Internet content.3
In their roles as media makers and community participants, they became, and continue
to be part of, what medi...
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This document was uploaded on 01/21/2014.
- Fall '14