Meyer_AppendixC_ Social Media

0 eraa second generation of internet technology from

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Unformatted text preview: e Web 2.0 era—a second generation of Internet technology. From this point, the web grew to be more than just a platform where content and applications could be published by individuals, as it had been with Web 1.0. It became a platform for two-way communication, where content could be modified continuously by all users in collaboration.1 Unlike Web 1.0, with its static websites, Web 2.0, with its blogs, wikis, and collaborative projects, was and continues to be about connection, engagement, and participation. The following table summarizes the evolution of web technologies. 900630_15_appC.indd 491 12-12-04 4:14 PM 492 COMMUNICATING FOR RESULTS TA B L E 1 Overview of Web 1.0, 2.0, and 3.0 Technologies Web 1.0 Web 2.0 Web 3.0 The “read-only” era The “read-write” web The “semantic” web • • • • • • • • • • No flow of communication from consumer to producer No posting of comments Static websites Bookmarking Hyperlinking Users publish their own content Wikis, blogs, widgets Video streaming Easy exchange of music and video clips • • • • • • Information interpreted by machines (AI) Users find, share, and combine information more easily Natural language searches Micro formats Mobile devices Cloud and grid computing Personali...
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This document was uploaded on 01/21/2014.

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