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Unformatted text preview: a, photography, and video—between users
within broad, diverse audiences. Users are not required to create proﬁle pages. Videoand photo-sharing sites carry the risk that copyrighted material will be shared, but most
major sites take steps to ban illegal content. Another well-known content community is
SlideShare (for electronic slide presentations). Photo/Video Sharing for Business
Organizations use photo/video sharing sites in a number of ways:
● to share press announcements and keynote speeches with employees and investors;
to upload company photos, public service announcements, and commercials;
to post recruiting videos; and
to capture client, customer, and public feedback on company enterprises, products,
and services (comments must be monitored). Encouraging users to post videos, often for contests, is another way organizations use
highly popular sites such as YouTube, with users in the millions, to carry the brand
name forward. 900630_15_appC.indd
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This document was uploaded on 01/21/2014.
- Fall '14