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Unformatted text preview: s, customers, and
shareholders up to date on important developments while at the same time reinforcing
and building the company’s image and brand. Corporate blogs represent a shift in the
way companies interact with customers and have been shown to build trust, liking, and
involvement.8 There are three different kinds of corporate blogs:
● intranet blogs,
event blogs. and
product blogs.9 Intranet blogs can be used by a company’s employees on a daily basis to share opinions and expertise on products and to launch discussions of interest to other employees.10 Blogging can connect workers with each other, even across continents; reduce
communication costs; and boost morale and employee retention. It has the added
beneﬁts of attracting a younger demographic to the company workforce and making
it easier for organizations to identify and draw on the special skill-sets of its workers.
Blogging can also be a tool for spotlighting work accomplishments and gaining career
advancement, with functions such...
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This document was uploaded on 01/21/2014.
- Fall '14