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Unformatted text preview: urprising staying power and remain searchable, creating a need for professional “web scrubbers.” In Canada, labour law protects job-seekers
from employers asking for personal information, including social media passwords.
Applicants approached for this kind of information have the right to refuse. It is equally
within an employer’s rights to search for employee information that has not been properly locked.15
Social media have the unexpected disadvantage of making it harder for organizations to control their message and conversations about their product or activities. Social
media platforms not only function as channels for positive, business-enhancing communication, but also carry risks for impression management and reputation, especially
when disgruntled customers or employees, through comments, have easy means to
voice complaints in a way that can inﬂuence public opinion against an organization
or its products and services. Likewise, a failed social media campaign or one that has
caused a backlash is hard to eradicate, even when controversial, misleading, or offensive
product ads have been t...
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This document was uploaded on 01/21/2014.
- Fall '14