{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Meyer_AppendixC_ Social Media

Meyer_AppendixC_ Social Media - APPENDIX C Social Media and...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
In this appendix you will learn to 1. Identify key social media tools, including blogs, social networks, micro-blogs, and video and photo sharing. 2. Identify benefi ts of social media for professional communication in business environments. 3. Communicate using social networking platforms and blogs and apply best practices and social media etiquette for business purposes. 4. Identify privacy issues related to social media use and management. Social media has fast become an important dimension of everyday life, connect- ing us in a variety of ways like never before and changing the way we learn and do business. Social media has everything to do with engagement—with the world around us, with each other, and with our own thoughts and opinions. Navigating the social media landscape successfully brings a multitude of benefits, but it is also filled with many pitfalls and hazards that individuals and organizations alike must keep in mind. Web 2.0 and the New Media Landscape Far from putting an end to web technologies, the dot-com collapse in 2001 ush- ered in the Web 2.0 era—a second generation of Internet technology. From this point, the web grew to be more than just a platform where content and applications could be published by individuals, as it had been with Web 1.0. It became a plat- form for two-way communication, where content could be modified continuously by all users in collaboration. 1 Unlike Web 1.0, with its static websites, Web 2.0, with its blogs, wikis, and collaborative projects, was and continues to be about connection, engagement, and participation. The following table summarizes the evolution of web technologies. Social Media and Networking APPENDIX
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
492 C O M M U N I C A T I N G F O R R E S U L T S New functionalities in the Web 2.0 era, such as RSS (Really Simple Syndication) feeds for easy updating of content and Adobe Acrobat for adding animation and audio/ visual streams to web pages, allowed social media to evolve. 2 With these developments, Internet-based social technologies enabled the cost-free exchange of opinions, ideas, information, and user-generated content. People from around the world could connect online with others who shared similar goals and interests. In these new communities of interest, participants could interact not only with a site but also with each other and form broader social networks. With the opportunity to act as contributors and pro- ducers of published media rather than simply spectators or consumers of that content, people exploring the new social media landscape found rapidly evolving avenues and tools to communicate, collaborate, disseminate new ideas, and create Internet content. 3 In their roles as media makers and community participants, they became, and continue to be part of, what media scholar Henry Jenkins refers to as “participatory culture.” 4 What Is Participatory Culture?
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern