Meyer_AppendixC_ Social Media

Micro blogging for business the short snappy

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Unformatted text preview: format with a news-feed function. In its maximum of 140 characters, a “tweet”’ has a twofold function: it is both a message and a means of initiating a conversation with followers, who are expected to tweet in response. Micro-blogging for Business The short, snappy, instantaneous nature of Twitter communication makes it highly suited for sharing the latest, time-sensitive information. This two-way flow of communication 900630_15_appC.indd 496 12-12-04 4:14 PM APPENDIX C I SOCIAL MEDIA AND NETWORKING 497 helps in reputation- and trust-building. Business professionals and their organizations can use Twitter in a number of ways: ● ● ● ● ● ● ● to monitor the competition and their latest projects and initiatives, to monitor customer satisfaction and public perception of their organizations, to share and find professionally related knowledge and resources, to support employee and management communications, to monitor existing customers and prospect and engage new ones, to perfo...
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This document was uploaded on 01/21/2014.

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