Meyer_AppendixC_ Social Media

Social networking sites such as myspace 2003 and

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Unformatted text preview: KS Social networking describes a website application that facilitates communication and social interaction through one-to-one or one-to-many conversations between people. Social networking sites such as MySpace (2003) and Facebook (2004) enable users to connect by sending e-mails or text messages and by creating personal profiles featuring blogs, photos, and audio and video files that they then invite friends to access. Social Networking for Business Companies use social networking sites for a variety of purposes: ● ● ● ● ● to create brand communities; to keep stakeholders and shareholders up to date on products; to promote products and services, especially to targeted demographic groups; to publicize events, product launches, and contests; and to carry out marketing research. Business has been quick to capitalize on and harness the power of social media. The social media campaign is an increasingly exploitable marketing tool because it provides access to current and potential customers in the millions without t...
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This document was uploaded on 01/21/2014.

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