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Social networking describes a website application that facilitates communication and
social interaction through one-to-one or one-to-many conversations between people.
Social networking sites such as MySpace (2003) and Facebook (2004) enable users to
connect by sending e-mails or text messages and by creating personal proﬁles featuring
blogs, photos, and audio and video ﬁles that they then invite friends to access. Social Networking for Business
Companies use social networking sites for a variety of purposes:
● to create brand communities;
to keep stakeholders and shareholders up to date on products;
to promote products and services, especially to targeted demographic groups;
to publicize events, product launches, and contests; and
to carry out marketing research. Business has been quick to capitalize on and harness the power of social media. The
social media campaign is an increasingly exploitable marketing tool because it provides
access to current and potential customers in the millions without t...
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This document was uploaded on 01/21/2014.
- Fall '14