L1 Introduction

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Unformatted text preview: estion at top with your name. 4. Write with structure in mind. Edit ruthlessly. (read the Zinsser paper) (An example paper is on gauchospace) Science 1. Phenomenon (something you want to understand) How Science Works http://www.youtube.com/watch?v=b240PGC MwV0 2. Theory or hypothesis (a preliminary theory) 3. Prediction 4. Test of prediction 3 9/30/2013 Physics What to do next? Hammer vs. feather? Kind of obvious, we need to do something that takes knowledge further again. How about this: 1. Theory: Heavier things fall faster than lighter things (Aristotle) (2. Alternative theory: Galileo: Aristotle, you are wrong!) 3. My prediction using Aristotle’s theory: A text book will fall to the ground faster than a green scantron 4. Experiment: Hold both objects at the same height, drop, and observe what happens 5. Aristotle loses big time! Social Science: Messy & Tough, But It’s Still Science! Why do CTs form and spread It’s complex, so simplify and focus on one part— part— lets say the spread part spread Subjective uncertainty reduction and social influence. Hogg says that norms form and spread as an ingroup influence process, particularly under high subjective uncertainty http://www.youtube.com/watch?v=4mTsrR ZEMwA P1: Explain what CTs are (read Reid in readings!) Explain what you are trying to understand and why P2: Outline the assumptions of your guess—i.e., guess— describe Hogg’s uncertainty theory and what it describe Hogg uncertainty theory and what it assumes assumes about social influence According to uncertainty reduction theory: People are influenced by ingroup but not outgroup norms, particularly when they are subjectively uncertain YOUR GUESS: Maybe that’s true of CTs too? P3: Explain YOUR PREDICTION. It must follow must from Hogg’s theory described in P2 (draw a picture) Prediction: People’s interest in spreading CTs endorsed by outgroups will be equally low endorsed by outgroups will be equally low under under low and high uncertainty; however, people will be more likely to spread CTs that are sourced by ingroup members, and more so under high than low uncertainty 4 9/30/2013 P4 (How would you test your predicti...
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