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people discriminate? What makes
these things possible? Authoritarian personality
Social dominance theory
System justification theory
Culture 2 Lecture Aims—You should get
answers to these questions: Definitions
Prejudice: Unfavorable attitudes towards a
social group and its members 1). Define prejudice, discrimination, ingroup favoritism;
2). What forms do prejudice and discrimination take?
3). According to SIT, what explains why people are
prejudiced and why they discriminate? Discrimination: The behavioral expression of
Ingroup favoritism: Behavior that favors one’s
own group over other groups
Outgroup favoritism: Behavior that favors an
outgroup over one’s ingroup. SIT in a Nut Shell Examples People desire positive social identity.
Subordinate Group Dominant Group ___________________________________________________________________
French Canada, 1950s
Social Creativity: Democrat donkey Positive social identity derives from group status. Aristocratic language Social Competition: Terrorism
___________________________________________________________________ The striving for positive identity is directed and
The striving for positive identity is directed and
constrained by beliefs about group status.
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.
- Spring '08