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Unformatted text preview: ess—i.e.,
here, describe subjective uncertainty theory
and what it assumes about social influence 1 P3: Explain your hypothesis. It will follow directly
from P2 (draw a picture)
E.g.: According to subjective uncertainty
theory, conspiracy theories spread through
ingroups as a social influence process that
resolves subjective uncertainty
resolves subjective uncertainty.
So: People will not be willing to spread CTs
whose source is an outgroup, independent of
their level of subjective uncertainty; however,
people will be likely to spread CTs that are
sourced by ingroup members, particularly if
they are highly self-conceptually uncertain
self- P4: An experiment. Bring people to the lab, and
give them examples of CTs, some that are
attributed to an ingroup and some to a rival
Before doing this, induce a high or low sense
of self-conceptual uncertainty (explain how)
selfWhen giving people the CTs, ask people how
likely they would be to pass the CT on to
other people (explain how) Lecture 3:
Prejudice and Discrimination
v=UiZYYUAnn3k Theories of Prejudice
Why are people prejudiced? Why d...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.
- Spring '08