Partisans perceive media differently because either

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Unformatted text preview: y because either: diff So, more extreme attitudes, more extreme judgments But. . . A. they selectively recall opposing arguments which are more salient and memorable than confirming arguments; and/or B. they categorize both opposing and neutral content as hostile to their views. But. . . 1 Still more explanations. . . Media Media reach (Gunther). Hostile media (Gunther). perceptions found in mass media contexts where many are influenced, but biased assimilation in private contexts. So. . . Motivated reasoning associated with activations Motivated reasoning associated with activations of the ventromedial prefrontal cortex, anterior cingulate cortex, posterior cingulate cortex, insular cortex, and lateral orbital cortex (Westen et al., 2005). Social identity and ingroup bias (Matheson & Dursun, Dursun, 2001) Mediational process in SIT/SCT tested: By showing media clip of market bombing, Serb/Muslim identity rendered salient Measure cognitive differentiation: Rate similarities own Nationality to one another on 12 traits traits (e.g., polite, aggressive, lazy) Similarity of own Nation to other on same items Divide intergroup differences by intragroup differences Social identificationMCRHMB Matheson & Dursun (2001) Cognitive differentiation between ingroup and outgroup Bosnian Serbs and Muslims Serbs and Muslims Coverage of 1994 Sarajevo market bombing Prior evidence for social identification (Duck et al.) Reid Reid (2012) Study 1 How would you describe your political position? Strongly 1 2 3 4 5 6 7 Strongly in favor of in favor of Republicans Democrats In the media, what percentage of remarks would you say are in favor of: Republicans: ________ % Democrats: ________ % But. . . Political Differences Salient In recent times the...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.

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