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Unformatted text preview: Generous
Democrat Republican Participants What really affects opinion is group membership (what they said doesn't matter) Rep agree with Rep, and Dem agree with Dem. Shows rather dramatically that ppl are blissfully unaware of what it is that actually predicts their
attitude, and their attitude is actually predicted by their loyalties (group membership) While ppl are unable to see the effect of what's causing their own behav, they can readily see it
in others. 3 Reid (2012)
Reid (2012) Study 2
What if the media in question is already
Source effect (ingroup vs. outgroup)
Measure perceived bias
If theory is right, presumably override perception of bias so long as source of info is ingroup the more partisan you are towards ingroup, the less you'd think the info is biased? Bias in Percent Favor of Repub.
Source Repub. Remarks
Source Bias in the more Dem someone is the
more someone perceives bias (as
long as written by outgroup
member) --- seen in this large
Source Favor of
Dems. Extent of partisanship & the condition effects % to which you perceive bias Conclusion
HMB associated with identification and
HMB driven by cognitive differentiation
There is now evidence for a SCT
explanation, but many other predictions
could be tested. . . 4...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.
- Spring '08