Lecture 10 Pluralistic Ignorance

Not at 1 2 3 4 5 6 7 8 9 10 11 very all comfortable

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Unformatted text preview: of students at Princeton? Not at 1 2 3 4 5 6 7 8 9 10 11 Very All comfortable comfortable Q1 = 5.33, Q2 = 7.04 Measure Women Self 4.68 M student__F____ 7.07 51.95 Men 6.03 7.00 10.35 ___________________________________ Social Norms Regularities in attitudes and behavior that characterize a social group and differentiate it from other social groups Norms, prototypes and salience Study 2: adds Friends as a second comparison other. Friends comfort between self and average student. Where do norms come from? http://www.youtube.com/watch?v=icTrzUuWl HI 1 Abrams, Wetherell, Cochrane, Hogg, & Turner (1990) Average distance estimates Person A Convergence Person B 2 (Role: confederate/subject) x 3 (Salience: control/explicit/reinforced) Groups of 12, half become confederates, 12 half are real subjects Person C Alone Group Session 1 Group Session 2 Group Session 3 A no...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.

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