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Unformatted text preview: r circle of friends... Findings remarkable because the norm is for everyone to drink (assumption 1) & that
opinions on this ought to coincide with the norm (assumption 2). The norm ought to
equal the avg of everyone's personal opinions? The average opinion shouldn't coincide with the norm because the norm is based on the
prototype and the prototype is based on what BEST distinguishes that group from the
others. The norm is MORE extreme than the average opinion/attitude/etc . The more
salient group ID psychologically, when they perceived the norm, then norm because
more extreme than the average positions. Social Norms
Regularities in attitudes and behavior that
characterize a social group and differentiate it
from other social groups
Norms, prototypes and salience
Where do norms come from?
Auto-kinetic effect. Stationary light in darkness ---> light starts to move? Binocular vision
--> with 2 eyes we can build a 3D rep...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.
- Spring '08