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Unformatted text preview: ning) women.
non Not influenced by pushy women (makes sense?) Expectation states theory (Berger) Gender is a diffuse status characteristic Legitimacy of status expectations Tentative women can be influential with men
by being tentative, and thus liked by men Does this explain (apparent) male receptiveness
to tentative women? 2 Explaining Gender Differences
in Language & Influence Role congruity theory (Eagly & Karau, 2002) Women are communal (pleasant, kind, trustworthy) Men are agentic (assertive, dominant, powerful) Leaders are agentic
are agentic Women who try to be agentic are resisted by
men, and not influential b/c they have to be
communal SelfSelf-Categorization Theory Language use: Salience of gender under
relatively cooperative conditions Social influence: Men should be less
influenced by assertive women when
gender is salient, but more influenced
when a shared identity is salient Reid, Keerie, Palomares (2003)
10.00 Social Influence
Partial Correlation: Frequency of T entative Language We are comparing males and females in the way
that they co-ordinate their discussions of
codifferent issues. In our previous research we
have found that males and females differ quite
sharply in the way that they approach issues
such as (the topic of discussion) We can’t give
such as (the topic of discussion)...
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This note was uploaded on 01/21/2014 for the course COMM 109 taught by Professor Reid,s during the Spring '08 term at UCSB.
- Spring '08