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Unformatted text preview: iled Roosevelt into
provoking war with Japan)
7% huh? Social environments that are uncertain and
E.g., Intergroup conflict (war, terrorism,
Media_Oct03/IraqMedia_Oct03_rpt.pdf More CTs found in the Middle-East than
Powerless Eastern-European countries;
ernYugoslavia during NATO bombing in ‘99 2 12/2/2013 BottomBottom-Up Shermer CT spread aided by shared psychology:
Why do people believe weird things?
things? Narrative appeal and information value 9:06 Emotional gratification Sense making patterns Need for control Heath, Bell, & Sternberg (2001)
Do people pass along information b/c of
informational content, or b/c of emotions? Study 1
Collected 112 legends
Tested three hypotheses: Basis for rumor etc is: Negative emotions
Diffuse emotions (“anxiety”)
Emotional state prompted by social events 1. Information—pass along stories that contain
2. Entertainment—interesting, fun stories that elicit
joy, surprise, and that are well constructed
3. Disgust—stories that elicit specific emotions are
passed along DV: Would you tell this story to others? 3 12/2/2013 Study 2 Heath e...
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- Spring '08