SPECIAL SUPPLEMENTARY E-COMMERCE DEGREE PAPER (1).pdf - UNIVERSITY EXAMINATIONS 2019\/2020 SPECIAL SUPPLEMENTARY EXAMINATION FOR THE BACHELOR OF COMMERCE

SPECIAL SUPPLEMENTARY E-COMMERCE DEGREE PAPER (1).pdf -...

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UNIVERSITY EXAMINATIONS: 2019/2020 SPECIAL / SUPPLEMENTARY EXAMINATION FOR THE BACHELOR OF COMMERCE / BACHELOR OF PROCUREMENT AND LOGISTICS ICT 2104: E-COMMERCE AUGUST 2020 DURATION: 6 HOURS INSTRUCTIONS: Answer ALL Questions QUESTION ONE [20 MARKS] a. Discuss whether newspapers can survive in a digital age. [5 Marks] b. Discuss how social media may be used to attract traffic to your website. [5 Marks] c. Explain ways in which Internet of Things is changing the E-commerce industry. [5 Marks] d. Discuss authenticity dimension of e-commerce security in the context of Uber taxi hailing app. [5 Marks] QUESTION TWO [20 MARKS] a. E-mboga, a fast growing online grocery store wants to set up an E-CRM system

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