SESSION VIII BENIDORM BEACH HOTEL_ABC REV 2016.docx -...

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BENIDORM BEACH HOTEL HISTORY Adriana has always dreamed about opening a little business in a seaside village, and finally her dream came true: she bought an old building in the outskirts of Benidorm. At the beginning she thought about refurbishing the building and opening a normal hotel, but finally she decided to focus on a specific target: retired people. The building has three floors and she plans to dedicate each one to a different sub-target: the first floor will be occupied by high net worth clients, the second floor by medium net worth clients and the third floor by low net worth clients. The hotel also has a big garden and a little swimming pool in the back, where the guests can enjoy the warm weather of Benidorm. She has also refurbished an existing spa: this spa has two pools that mix hot and cold water, as treatments require. She has hired three massage therapists to complete the treatments provided in these pools. There are three employees –all nurses– hired to take care of customers when they are reading, sitting, talking a walk or having fun while participating in the hotel’s activities in the common areas. There are three additional nurses who take care of the high net worth clients on the first

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