Games commercialism 1984losangelesgames

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Unformatted text preview: t “amateurism” Soviet Union had “state amateurs” Avery Brundage Avery 1952-1972 Strongly believed in the maintenance of strict amateur rules Held idealistic view about separation of sports and politics – 1968 Olympics (Mexico City) – 1972 Olympics (Munich) Arab terrorists killed Israeli athletes Commerm and the Games Commerm 1984 Los Angeles Games Very Successful Monitarily Permanent sponsorships Television revenues­$300 million Team sponsorship 1990’s – stagger the summer/winter games Adding new sports Adding new spor...
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