Group 4_Brandless.pptx - Group 4 Piyush Raj Akash Bankar...

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Group 4 Piyush Raj Akash Bankar Santam Baul Nimit Jain Sharangdhar Deshmukh Hari Prasad Chintala
Business Strategy Target: Conscious urban millennials Online selling No middlemen, No mark-up- Direct to Consumer High quality, non-GMO, mostly organic, environmentally safe and low-cost products following industry standards 3$ cost to consumer Digital marketing and cause related marketing Solving the Problem of excessive choices
CPG Competitors Production/Operations Retail/Distribution Value Chain Competitors Beauty, Personal Care Public Goods Beauty Pie Generics Private Label
Category Points of Parity High Quality Material Healthy Ingredients Safe Practices Adhering to industry standards Sensible Pricing
Products made of sustainable forestry practices GMO free food Free from animal testing Only values-based imagery B.More membership program Category Points of Differentiation
Brand Identity Brand Promise The Brandless logo Simplistic Packaging with only values written in white box on the package The brown cardboard box packing The BrandTax Free trademark 3$ Price Tag The brand promises non-GMO, Fair trade and organic ingredients High quality, environmentally safe and sustainable, artificial preservatives free and low- cost products Simple shopping experience by not having to choose from multiple SKUs Cost effective products at 3$ without having to pay the hidden costs. It promises to be void of anything bad and full of all the good stuff
Means to increase brand equity: Trust : It is difficult to trust a new-comer brand which is boasting only values. The consumers need someone to vouch for the brand for the first time. Hence, along with social media branding the brand should also focus on influencer marketing by giving products free of cost to the a few influencers and asking them to share their reviews.

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