This preview shows page 1. Sign up to view the full content.
Unformatted text preview: It is a local ad because it is trying to encourage students to shop at the only location, making it one specific store. 3) Primary demand advertising is designed to stimulate demand for the general product class or entire industry. I think “Got Milk?” ads are a good example of this. They don’t specify a particular store or brand; they just market the benefits of milk. This stimulates demand in the class and industry. 4) A trade ad is targeted to marketing channel members such as wholesalers, distributors, and retailers. Unfortunately I could not find an example, even after searching in our library....
View Full Document
This note was uploaded on 04/08/2008 for the course AMC AC111 taught by Professor Johnson during the Spring '08 term at Fashion Institute.
- Spring '08