Parliament is a respected state institution and it is

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Unformatted text preview: itution and it is unlikely that parties would make deliberately misleading submissions. Press releases accurately reflect the views of stakeholders unhindered. Media reports provided a less formal platform where people could ‘speak their minds’ and allowed for stakeholders who did not participate in the formal process to present their views. Usually the disadvantage of secondary data is that the information is often collected for a different purpose to that of the research (Blumberg et al, 2008). However, in this case the secondary data was specifically generated to address issues that were significantly similar to the research objective. Much more reliance is placed on the official documents issued by the parties, such as Tribunal and parliamentary submissions and official press releases, than on media articles. As with Uusitalo and Rokman (2004), it is also recognised that the media does not solely report on events but may highlight a specific image or agenda. 49 4.5.2 Analysis The method of analysis used was a qualitative content analysis that includes the interpretation of written text (Uusitalo & Rokman, 2004). The data was collected and sorted in order to be analysed systematically under the themes emerging from the documents as well as from the research questions. The documents were reviewed carefully and insights from them grouped according to themes. 4.5.3 The Unit of Analysis The unit of analysis for this project will be stakeholder management in the entry of WalMart into South Africa. 4.6 Potential Research Limitations The potential research limitation of this study is that stakeholder analysis is a very dynamic process influenced by context. Lessons learnt in this study may not always apply elsewhere. The secondary data method deprives this study of the benefits of casestudy qualitative interviews that provide an opportunity for observation and justification for approaches taken. The study was conducted as Wal-Mart enters South Africa and therefore is unable to observe the medium-to-long term outcomes of the merger, and of how the entry was managed, including that of stakeholders. Lastly, the researcher was working for the Competition Commission at the time of the research and his involvement in the case from a professional point of view may have had a bearing on the interpretation of the data. 50 CHAPTER 5: RESULTS 5.1 Introduction This chapter presents the results of the research. They are first presented broadly in terms of the key themes emerging from the documents and thereafter in terms of the research questions. 5.2 Key Themes Emerging from the Documents Upon analysing the documents relating to the entry of Wal-Mart into South Africa, three themes emerged; namely the relationship with labour unions, the relationship with government and local procurement. The three themes are closely intertwined and are separated largely for convenience. Various stakeholder views are tabulated below in accordance with these themes. 5.2.1 Relationship with Labour a. Wal-Mart and Massmart Perspective Mr Bond According to the Tribunal transcript, Mr Bond stated that Wal-Mart employs approximately 2.1 million employees, referred to as ‘associates’ of which 1.3 million are in the US operations alone. All US employees are not unionised. When this was pointed out as an indication of Wal-Mart’s attitude to unionisation, Mr Bond put this down to the US culture which is characterised by low levels of unionisation. However, he conceded that some retailers in the US do have unions despite their membership numbers being low. Mr Bond pointed out that in other parts of the world, such as the UK, Wal-Mart 51 employees are unionised. Mr Bond however further conceded that Wal-Mart shut down a store in Canada in part because of unionisation. Thus Wal-Mart’s position was that although there were no unions at Wal-Mart in the US, Wal-Mart respected the local cultures and laws of the countries in which it operates. Commenting on the various books, articles and reports written on Wal-Mart’s bad reputation in relation to its employees, Mr Bond’s explanation was that most of these reflect a particular view point, and while admitting that as a big company they (Wal-Mart) do make mistakes from time to time, he claimed that he himself had not seen anything “horrific” in Wal-Mart’s treatment of its workers. Regarding the unions’ apprehensions that Wal-Mart’s anti-union stance was now going to be extended to South Africa, Mr Bond replied, “I am not going to be repressive” and explained “We are a company that abides to local culture…”, “local union representation will be decided by local management”, “I can’t be a union member here. I’m not a South African…we have tried to allay fears that may be there”. He stated that “The company …and myself have stood up and made public commitment to not only abide by the law, but honour existing union agreements. I have stood in front of the union and done same. I feel that we have done what we can, I cannot comment about...
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This document was uploaded on 01/24/2014.

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