{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

dissertation - Entry of Wal-Mart into South Africa A...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Entry of Wal-Mart into South Africa: A stakeholder management perspective Tembinkosi Bonakele 10646745 A research project submitted to the Gordon Institute of Business Science, University of Pretoria, in partial fulfilment of the requirements for the degree of Masters of Business Administration. 09 November 2011 © University of Pretoria
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ii ABSTRACT The growing importance of emerging markets in the global economy leads many multinationals (MNEs) to explore and expand into them. Saturation and slow growth in home markets, coupled with rising incomes in emerging markets, has also accelerated retail internationalisation. These markets are generally unfamiliar to the predominantly western firms, and they come with intractable social problems, where resultant stakeholder activism abounds. The purpose of this study was to investigate stakeholder management during entry of a retailer, Wal-Mart, into an emerging market, South Africa, in order to draw lessons that could be of use to other MNEs seeking to enter similar emerging markets. The method used for the study was a qualitative archival analysis that relied on publicly available sources, namely the regulatory bodies, parliament, press releases and the print media. The research found that the key stakeholders during the entry of Wal-Mart into South Africa were the government and trade unions. Government and trade unions were concerned that Wal-Mart ’s entry would lead to an increase in imports and displace local producers, in turn worsening Sout h Africa’s unemployment crisis . It was also feared that Wal-Mart would seek to change the existing labour regime in order to marginalise trade unions and lower labour standards. The research found that stakeholder management was poor and highlights the importance of integrating stakeholder management strategy into the broader entry strategy into developing markets.
Background image of page 2
iii DECLARATION I declare that this research project is my own work. It is submitted in partial fulfilment of the requirements for the degree of Master of Business Administration at the Gordon Institute of Business Science, University of Pretoria. It has not been submitted before for any degree or examination in any other University. I further declare that I have obtained the necessary authorisation and consent to carry out this research. Tembinkosi Bonakele 09 November 2011
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
iv DEDICATION I would like to dedicate this research to Eunice Gogogo Mankayi, my late maternal grandmother who raised me and sent me to school. Mama, I know that wherever you are you will join us in celebrating this milestone. T hank you Magebane…Mbanjawa.
Background image of page 4