Thisisnotsurprisingsincethereisnoagreedupon

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Unformatted text preview: 
webpage
based
on
its
location
in
the
directed
hyperlink
 network.
One
interpretation
of
the
PageRank
of
a
website
is
that
it
is
the
probability
that
 after
surfing
the
web
long
enough,
a
random
surfer
would
have
landed
on
that
website.
 This
is
helpful
for
web
search
because
it
allows
Google
to
determine
the
relevance
of
a
 website
using
something
beyond
just
on‐page
textual
clues
(which
are
easily
manipulated
 by
the
website’s
owner).
 2. Another
signal
that
Google
uses
is
whether
a
page
includes
terms
that
are
related
to,
or
 
 
 synonyms
for,
the
query
that
was
searched.
Here
such
synonyms
are
deduced
from
the
 data
collected
from
Google’s
massive
user
base.
People
searching
for
“dogs”
might
 subsequently...
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