Chapter 9 - Full Student Version - Oct 30, 2013

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Unformatted text preview: Amazon.com, and eBay exemplify Web 2.0 Comparison of Web 2.0 with Traditional Processing 1-20 1-21 Software as a Service (SAAS) Web 2.0 companies do not sell software licenses because software is not their product Instead, they provide software as a service (SAAS) Several software items are obtained from a thin-client browser, with the bulk of the processing occurring in the cloud, somewhere on the Internet The Web 2.0 business model relies on advertising or other revenue that results as users employ the SAAS Traditional software vendors depend on software licence fees 1-22 Use Increases Revenue Another characteristic of Web 2.0 is the extent of network effects The value of the site increases with users and use Example: Amazon.com gains more value as more users write more reviews User-generated content (UGC) refers to website content that is contributed by users On some sites, users provide customer support to one another in the creation of product specifications, designs, and complete products in a process called crowdsourcing How can Businesses Benefit from Web 2.0? Amazon.com, Google, eBay, and other Web 2.0 companies pioneered Web 2.0 technology and techniques to their benefit Businesses use Web 2.0 as follows: Advertisi...
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This document was uploaded on 01/23/2014.

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