7 example 11 a morgan stanley consumer research

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Unformatted text preview: 1 ) 3.7 Example 11 A Morgan Stanley Consumer Research Survey sampled men and women and asked each whether they preferred to drink plain bottled water or a sports drink such as Gatorade or Propel Fitness water (The Atlanta Journal-Constitution, December 28, 2005). Suppose 200 men and 200 women participated in the study, and 280 reported they preferred plain bottled water. Of the group preferring a sports drink, 80 were men and 40 were women. Let Conditional Probability Notes Conditional Probability General Multiplication Rule M : the event the consumer is a man W : the event the consumer is a woman B : the event the consumer preferred plain bottled water S : the event the consumer preferred a sports drink 3....
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