Badm 320 Exam 1 flashcards _ Quizlet

Dogs low market share in low growth market social

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Unformatted text preview: and actions taken that emphasize social well being and customer satisfaction in addition to success m e a s u r e s s u c h a s p r o fi t a n d r e v e n u e . Pyramid of corporate social responsibility Philanthropic -- Be good corporate citizen Economic -- be profitable Ethical -- do what is right and fair (bottom)Legal -- obey the law Business ethics Moral or ethical dilemmas that may arise in a q 320- exam- 1- flash- car ds/ 4/12 9/6/13 Badm 320 Exam 1 flashcar ds | Quizlet business setting. Marketing ethics Ethical problems that are specific to marketing do m a i n . Ethics Moral principles or values that govern conduct. 6 virtues of ethics 1. 2. 3. 4. 5. 6. Honesty Integrity Respect Trust Responsibility Citizenship What are the 6 macroeconomic environmental forces? 1. 2. 3. 4. 5. 6. Demographics Technology Political/legal Cultural Natural Economic What are the 6 microeconomic environmental forces? 1. 2. 3. 4. 5. Suppliers Competitors Intermediaries P u bl i c s Customers Intermediaries Middlemen that help promote, sell and distribute goods to final buyers. Now have more power than manufacturers to dictate terms of sa l e . Factors of consumer's immediate environment 1. Company capabilities 2. Competitors 3. Corporate partners What are the 6 steps of the consumer decision making pr o c e s s ? 1. 2. 3. 4. 5. 6. Involvement Amount of interest, time, and effort that a consumer spends on info search, evaluation a n d de c i s i o n pr o c e s s e s w h e n a c qu i r i n g a g o o d. Hi g h i n v o l v e m e n t Consumer will scrutinize all info provided by marketing and process the info more. High risk q 320- exam- 1- flash- car ds/ Need/problem recognition Information search Evaluation of alternatives P u r c h a s e de c i s i o n Purchase action Post purchase evaluation 5/12 9/6/13 Badm 320 Exam 1 flashcar ds | Quizlet and high interest. Low involvement Process advertisement less thoroughly. Heuristic elements like brand name or celebrity endorsing product will be more influen...
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This note was uploaded on 01/25/2014 for the course BADM 320 taught by Professor Staff during the Winter '08 term at University of Illinois, Urbana Champaign.

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