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Unformatted text preview: ge audiences mean huge interest by advertisers. Advertising on social networking sites
actually consists of at least three areas though: Members advertise themselves to gain more friends,
the sites advertise to get more members, and outside companies hope to advertise their products to
appeal to the vast networks of consumers active on the sites. Let's look at examples of each of these
realms in turn. MEMBERS ADVERTISING THEMSELVES
Regardless of whether online popularity translated into votes, recent elections at all levels have
made the use of F acebook and MySpace pages by political candidates appealing, especially
because they saw access to the younger voters who would tend to use social networking sites. T heir
websites included links to their pages, and in some news releases, they touted the number of friends
they had attracted.
T ila T equila, the model, singer, blogger, and actress, began her career modeling and although
featured on the 2006 covers of Maxim and Stuff magazines, she was relatively unknown.55 She did
not become a celebrity until she joined MySpace in 2003, and became famous because of fans of her
site. T equila mass e-mailed 30,000 to 50,000 people to look at her MySpace page, and they all
joined. T his was in the early stages of MySpace, when people were only friends with people they
connect.mcg r aw- hill.com/connect/hmEBook.do?setTab= sectionTabs 1/4 9/15/13 M cGr aw- Hill Connect - Ebook were actually friends with, and did not venture out into the online community to make friendships. She
appeared on NBC's Identity as one of 12 strangers, with her claim to fame being that she had over 1
million MySpace friends. Shortly thereafter, she became the star of A Shot at Love with T ila T equila
and many other MT V network shows for people aged 18–34.
Most F acebook users aren't trying to be celebrities or running to become the president of the United
States, yet the competition for more and more friends can be fierce, even if the only one who seems
to care about it is the member. Some of the most popular fan sites on F ace...
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- Winter '08