Smit a new branc h of advert is ing reviewing fac

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Times , April 16, 2010. 48. ht t p: / / s port s . es pn. go. c om/ es pn/ c ont es t s / index (ac c es s ed April 16, 2010). 49. ht t p: / / www. s t aples eas y rebat es . c om/ img/ s t aples / paperles s / pages / Landing. ht ml (ac c es s ed April 7, 2010). 50. Eva A. van Reijmers dal, Pet er C. Neijens , and Edit h G. Smit , “A New Branc h of Advert is ing: Reviewing Fac tors That Influenc e Reac tions to Produc t Plac ement,” J ournal of Advertis ing Res earc h 49, no. 4 (Dec ember 2009), pp. 429–49; Pamela Mills Homer, “Produc t Plac ement: The Impac t of Plac ement Ty pe and Repetition on Attitude,” J ournal of Advertis ing, Fall 2009; Eliz abeth Cowley and Chris Barron, “W hen Produc t Plac ement Goes W rong: The Effec ts of Program Lik ing and Plac ement Prominenc e,” J ournal of Advertis ing, Spring 2008. 51. Tom Lowry and Burt Helm, “Blas t ing Away at Produc t Plac ement , ” Bus ines s W eek , Oc t ober 15, 2009. 52. www. jc rew. c om (ac c es s ed April 23, 2010). 53. His as hi Kurat a and Xiaohang Yue, “Trade Promot ion Mode Choic e and Informat ion Sharing in Fas hion Retail Supply Chains ,” International J ournal of Produc tion Ec onomic s 114 (Augus t 2008), pp. 507–19; Ronald Curhan and Robert Kopp, “Obtaining Retailer Support for Trade Deals : Key Suc c es s Fac tors ,” J ournal of Advertis ing Res earc h 27 (Dec ember 1987–January 1988), pp. 51–60. 2011 McGraw-Hill Higher Education Any us e is s ubject to the Term s of Us e and Privacy Notice. McGraw-Hill Higher Education is one of the m any fine bus ines s es of The McGraw-Hill Com panies . connect.mcg r aw- sectionTabs 9/10 9/15/13 connect.mcg r aw- sectionTabs M cGr aw- Hill Connect - Ebook 10/10 9/15/13 M cGr aw- Hill Connect - Ebook M arke ting EBook 3 /e Content Chapte r18: Adv e rtising, Public Re lations, and Sale s Prom otions Sum m ing Up De scr ib e th e ste p s in d e sig n in g an d e xe cu tin g an ad v e r tisin g camp aig n . F irms (1) identify their tar...
View Full Document

This note was uploaded on 01/25/2014 for the course BADM 320 taught by Professor Staff during the Winter '08 term at University of Illinois, Urbana Champaign.

Ask a homework question - tutors are online