Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: roduced CORN FLAKES, which became very successful. This was the first flake cereal developed. Charles W. POST also developed products based on what he knew at the San. He achieved commercial success with his cereal Grape‐Nuts (1897) breakfast cereal. Food Fad: A craze; a short‐lived popular fashion Horace Fletcher was a health‐food faddist; he believed that proper chewing was the pathway to health. He proposed chewing food to a fluid before swallowing: “Fletcherism”. Dr. Kellogg adopted the idea at the San, although later he abandoned this practice. Yogurt was also served at the San. Dr. Kellogg brought the idea to this country after a trip to Europe, where he met Ilya Metchnikov (McGee p.48). Metchn...
View Full Document

This note was uploaded on 01/25/2014 for the course MAT 1 taught by Professor Higgins during the Fall '13 term at UC Davis.

Ask a homework question - tutors are online