Lecture+03

Drkelloggadoptedtheideaatthesan

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Unformatted text preview: roduced CORN FLAKES, which became very successful. This was the first flake cereal developed. Charles W. POST also developed products based on what he knew at the San. He achieved commercial success with his cereal Grape‐Nuts (1897) breakfast cereal. Food Fad: A craze; a short‐lived popular fashion Horace Fletcher was a health‐food faddist; he believed that proper chewing was the pathway to health. He proposed chewing food to a fluid before swallowing: “Fletcherism”. Dr. Kellogg adopted the idea at the San, although later he abandoned this practice. Yogurt was also served at the San. Dr. Kellogg brought the idea to this country after a trip to Europe, where he met Ilya Metchnikov (McGee p.48). Metchn...
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