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Unformatted text preview: ing from the warehouse in Dayton. We need to concentrate on making sure our volume gives us negotiating strength. In accessories and add-ons we can still get decent margins, 25% to 40%. For software, margins are ... [additional specifics omitted]. Page 5 HURDLE: THE BOOK SP2.8 ON BUSINESS PLANNING 3.5 Technology We have for years supported both Windows and Macintosh technology for CPUs, although we’ve switched vendors many times for the Windows (and previously DOS) lines. We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products. 3.6 Service and Support Our strategy hinges on providing excellent service and support. This is critical. We need to differentiate on service and support, and to therefore deliver as well. 1. Training: details would be essential in a real business plan, but not in this sample plan. 2. Upgrade offers: details would be essential in a real business plan, but not in this sample plan. 3. Our own internal training: details would be essential in a real business plan, but not in this sample plan. 4. Installation services: details would be essential in a real business plan, but not in this sample plan. 5. Custom software services: details would be essential in a real business plan, but not in this sample plan. 6. Network configuration services: details would be essential in a real business plan, but not in this sample plan. 3.7 Future Products and Services We must remain on top of the new technologies, because this is our bread and butter. For networking, we need to provide better knowledge of cross platform technologies. Also, we are under pressure to improve our understanding of direct-connect Internet and related communications. Finally, although we have a good command of desktop publishing, we are concerned about getting better at the integration of technologies that creates fax, copier, printer, and voice mail as part of the computer system. 4.0 Market Analysis Summary AMT focus...
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