Unformatted text preview: ash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: adding value to our target
market segments, the small business and high-end home ofﬁce users, in our local market. It also
provides the step-by-step plan for improving our sales, gross margin, and proﬁtability.
This plan includes this summary, and chapters on the company, products and services, market focus,
action plans and forecasts, management team, and ﬁnancial plan. HIGHLIGHTS CHART 1.1 Objectives
1. Sales increasing to approximately $9 million by the third year. 2. Bring gross margin back up to above 30%, and maintain that level. 3. Sell $2 million of service, support, and training by Year 3. 4. Improve inventory turnover to 6 turns next year, 7 in Year 2, and 8 in Year 3. Page 1 HURDLE: THE BOOK SP2.4 ON BUSINESS PLANNING 1.2 Mission
AMT is built on the assumption that the management of information technology for business is like
legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a
do-it-yourself prospect. Smart business people who aren’t computer hobbyists need to ﬁnd quality
vendors of reliable hardware, software, service, and support. They need to use these quality vendors
as they use their other professional service suppliers, as trusted allies. AMT is such a vendor. It serves
its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of
an outside vendor. We make sure that our clients have what they need to run their businesses as well
as possible, with maximum efﬁciency and reliability. Many of our information applications are mission
critical, so we give our clients the assurance that we will be there when they need us.
1.3 Keys to Success
1. Differentiate from box-pushing, price-oriented businesses by offering and delivering service
and support — and charging for it. 2. Increase gross margin to more than 25%. 3. Increase our non-hardware sales to 2...
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- Winter '09