23 902500 52 6 last year 5301059 1127568 2127 1052917

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small business and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. HIGHLIGHTS CHART 1.1 Objectives 1. Sales increasing to approximately $9 million by the third year. 2. Bring gross margin back up to above 30%, and maintain that level. 3. Sell $2 million of service, support, and training by Year 3. 4. Improve inventory turnover to 6 turns next year, 7 in Year 2, and 8 in Year 3. Page 1 HURDLE: THE BOOK SP2.4 ON BUSINESS PLANNING 1.2 Mission AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren’t computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies. AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us. 1.3 Keys to Success 1. Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support — and charging for it. 2. Increase gross margin to more than 25%. 3. Increase our non-hardware sales to 2...
View Full Document

Ask a homework question - tutors are online