3 sales literature 34 sourcing 35 technology 36

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Unformatted text preview: ter 6: Describe Your Company, covers the company text section in your business plan as well as the related tables, either the Start-up or the Past Performance table. 2.3 Company Locations and Facilities 3.0 Products (or Services, or both) This is in Chapter 7: What You Sell. 3.1 Product and/or Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing 3.5 Technology 3.6 Future Products 4.0 Market Analysis Summary This is covered in Chapter 10: Know Your Market. 4.1 Market Segmentation Chapter 12: Your Target Market, also includes the market analysis table and chart. 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Factors of Competition 4.3.4 Main Competitors This is all in Chapter 9: The Business You're In. CHAPTER 2: PICK YOUR PLAN 2.5 Outline order and sequence in a standard business plan. Where the process is covered in this book. 5.0 Strategy and Implementation Summary Much of this is covered in Chapter 18: Strategy is Focus. 5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy Chapter 19: Make it Real, also covers the recommended Milestones table. Implementation and plan vs. actual analysis comes up again in Chapter 20: Plan for Implementation. 5.4.1 Positioning Statement 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Marketing Programs 5.5 Sales Strategy 5.5.1 Sales Forecast The sales forecast topics and the forecast itself are discussed in Chapter 11: Forecast Your Sales. 5.5.2 Sales Programs 5.6 Strategic Alliances 5.7 Milestones 6.0 Management Summary 6.1 Organizational Structure Chapter 8: Management Team, covers this text and the Personnel Plan table. 6.2 Management Team 6.3 Management Team Gaps 6.4 Personnel Plan 7.0 Financial Plan 7.1 Important Assumptions 7.2 Key Financial Indicators 7.3 Break-even Analysis 7.4 Projected Profit and Loss 7.5 Projected Cash Flow 7.6 Projected Balance Sheet 7.7 Business Ratios 7.8 Long-term Plan Cha...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

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