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Unformatted text preview: or perhaps special
on-topic reports. 4.0 Market Analysis Summary
Acme will be focusing on high-technology manufacturers of computer hardware and software,
services, and networking, who want to sell into markets in the United States, Europe, and Latin
America. These are mostly larger companies, and occasionally medium-sized companies.
Our most important group of potential customers are executives in larger corporations. These are
marketing managers, general managers, sales managers, sometimes charged with international focus
and sometimes charged with market or even speciﬁc channel focus. They do not want to waste their
time or risk their money looking for bargain information or questionable expertise. As they go into
markets looking at new opportunities, they are very sensitive to risking their company’s name and
Page 6 SAMPLE PLAN: ACME CONSULTING SP1.9 4.1 Market Segmentation
Large manufacturer corporations: Our most important market segment is the large manufacturer
of high-technology products, such as Apple, Hewlett-Packard, IBM, Microsoft, Siemens, or Olivetti.
These companies will be calling on Acme for development functions that are better spun off than
managed in-house, for market research, and for market forums.
Medium-sized growth companies: particularly in software, multimedia, and some related highgrowth ﬁelds, Acme will offer an attractive development alternative to the company that is
management constrained and unable to address opportunities in new markets and new market
U.S. High Tech
European High Tech
6.27% Year 1
16,250 Year 2
17,188 Year 3
18,233 Year 4
19,404 Year 5
6.27% Potential Market by Segment 4.2 Target Market Segment Strategy
As indicated by the previous table and illustration, we must focus on a few thousand well-chosen
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09