434 main competitors 1 the high level prestige

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: or perhaps special on-topic reports. 4.0 Market Analysis Summary Acme will be focusing on high-technology manufacturers of computer hardware and software, services, and networking, who want to sell into markets in the United States, Europe, and Latin America. These are mostly larger companies, and occasionally medium-sized companies. Our most important group of potential customers are executives in larger corporations. These are marketing managers, general managers, sales managers, sometimes charged with international focus and sometimes charged with market or even specific channel focus. They do not want to waste their time or risk their money looking for bargain information or questionable expertise. As they go into markets looking at new opportunities, they are very sensitive to risking their company’s name and reputation. Page 6 SAMPLE PLAN: ACME CONSULTING SP1.9 4.1 Market Segmentation Large manufacturer corporations: Our most important market segment is the large manufacturer of high-technology products, such as Apple, Hewlett-Packard, IBM, Microsoft, Siemens, or Olivetti. These companies will be calling on Acme for development functions that are better spun off than managed in-house, for market research, and for market forums. Medium-sized growth companies: particularly in software, multimedia, and some related highgrowth fields, Acme will offer an attractive development alternative to the company that is management constrained and unable to address opportunities in new markets and new market segments. Market Analysis Potential Customers U.S. High Tech European High Tech Latin America Other Total Growth 10% 15% 35% 2% 6.27% Year 1 5,000 1,000 250 10,000 16,250 Year 2 5,500 1,150 338 10,200 17,188 Year 3 6,050 1,323 456 10,404 18,233 Year 4 6,655 1,521 616 10,612 19,404 Year 5 7,321 1,749 832 10,824 20,726 CAGR 10.00% 15.00% 35.07% 2.00% 6.27% Potential Market by Segment 4.2 Target Market Segment Strategy As indicated by the previous table and illustration, we must focus on a few thousand well-chosen potential customers...
View Full Document

This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

Ask a homework question - tutors are online