HurdleBook

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Cash Flow ................................................................................................ 15 7.6 Projected Balance Sheet ......................................................................................... 16 7.7 Business Ratios ....................................................................................................... 17 SAMPLE PLAN: ACME CONSULTING SP1.3 1.0 Executive Summary Acme Consulting will be formed as a consulting company specializing in marketing of hightechnology products in international markets. Its founders are former marketers of consulting services, personal computers, and market research, all in international markets. They are founding Acme to formalize the consulting services they offer. Business Plan Highlights 1.1 Objectives 1. Sales of over $1 million by Year 3. 2. Gross margin higher than 80%. 3. Net income more than 10% of sales by Year 3. 1.2 Mission Acme Consulting offers high-tech manufacturers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development on an international scale. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Clients must know that working with Acme is a more professional, less risky way to develop new areas even than working completely in-house with their own people. Acme must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients. Initial focus will be development in the European and Latin American markets, or for European clients in the United States market. Page 1 HURDLE: THE BOOK SP1.4 ON BUSINESS PLANNING 1.3 Keys to Success 1. Excellence in fulfilling the promise—completely confidential, reliable, trustworthy expertise and information. 2. Developing visibility to generate new business leads. 3. Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research,...
View Full Document

This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

Ask a homework question - tutors are online