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Unformatted text preview: ins its website at www.integrainfo.com where it sells additional data
reports including standard industry proﬁles, in-depth industry proﬁles, valuation reports, and others.
The Risk Management Association (formerly the Robert Morris Associates) is a membership
organization sponsored by banks which publishes an annual listing of standard ﬁnancial ratios,
developed by polling member banks, for actual business results of thousands of different companies
in the small business arena.
Two of RMA’s publications, called Annual Statement Studies and Financial Ratios Benchmarks, are other
very valuable sources of information. Like Integra’s data, it lists standard ﬁnancial proﬁles according
to SIC and NAICS codes. This information is available in print, on CD-ROM, or online and at this
writing sells for less than $129 to members or $400 to nonmembers. Separate industry proﬁles are
also available online. You can ﬁnd out more by calling (215) 446-4000, or visiting their website at
www.rmahq.com. Trade Associations
Many industries are blessed with an active trade association that serves as a vital source of industryspeciﬁc information. Such associations regularly publish member directories and the better ones
publish statistical information that track industry sales, proﬁts, economic trends, etc.
If you don’t know which trade associations apply to your industry, ﬁnd out. Search the Internet with
Yahoo!, Google, and other search engines. Look for the website of the trade association for your
industry. Ask at the reference section of your library for listings of industry associations. Ask someone
else in the same industry. Consult an industry-speciﬁc magazine. Look in the Readers’ Guide to
Periodicals Index or the Business Periodicals Index (in the following section, Business Publications) or
Ayer’s Directory, which lists periodicals.
As a speciﬁc example, since we mentioned a hypothetical shoe store, the National Shoe Retailers
Association publishes a biennial Business Perfor...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09