This preview shows page 1. Sign up to view the full content.
Unformatted text preview: d weaknesses? Make it consistent and
A mediocre strategy implemented well and with consistency will always beat a brilliant strategy that is
Check your plan for consistency throughout. Does your spending reﬂect your strategy? Do your
numbers, including your sales forecast, expense forecast, and personnel plan, reﬂect your strategy? CHAPTER 19: MAKE IT REAL At this point, you’ve been through the main thinking and analysis. It is time to put some bite into your
plan and management by listing speciﬁc actions to be taken. The best way to make a plan real is to ﬁll it
with speciﬁc concrete details. A good plan is full of dates, deadlines, speciﬁc business activities, and speciﬁc
responsibility assignments. The value of a plan is measured in its implementation. Implementation Milestones
Each action is called a milestone. This is where a business plan becomes a real plan, with speciﬁc and
measurable activities, instead of just a document. Give it as many milestones as you can think of to
make it more concrete. Give each milestone a name, a person responsible, a milestone date, and a
budget. Then make sure that all your people know that you will be following the plan and tracking
plan vs. actual results. If you don’t follow up, your plan will not be implemented. MILESTONES TABLE Milestones are the heart and core of the business plan. 19.2 HURDLE: THE BOOK ON BUSINESS PLANNING The Milestones table should be the most important section of the entire business plan. Each
marketing and sales-related program you plan should be listed in the table and explained in the
related text, along with relevant details. You want to cement your sales strategy with programs that
make it real. How is this strategy to be implemented? Do you have concrete and speciﬁc plans? How
will implementation be measured? Manage Your Summaries
Each of your business plan chapters should begin with a summary paragraph that describes all
the high points of the chapter. As you develop these summaries, keep in mind that many business
plan readers will read only the summaries that begin...
View Full Document
This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09