This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ly Stanford Research Institute) provides another
example. Its VALS service (values and lifestyles) offers information on U.S. customers classiﬁed
according to the value sets shown in the SRI illustration above. Customers and potential customers
are divided into groups, including fulﬁlleds, achievers, experiencers, and others. More information
about that is available from SRI from their website at www.sric-bi.com/VALS/types.shtml SRIC-BI’S VALS PSYCHOGRAPHICS The diagram illustrates SRI’s VALS, values and lifestyles psychographics research that divides the
U.S. market into various types of potential customers. CHAPTER 10: KNOW YOUR MARKET 10.5 Back to the Web
And of course for market research, as with business industry research in the previous chapter, you go
very quickly back to the Web. Here, too, it’s impossible to keep up, but we can give you some starting
www.marketresearch.com MarketResearch.com is a commercial site aggregating published market research. www.jjhill.org/ Hill Research Library, an excellent nonproﬁt library resource, offers market research at
www.business.gov This is the U.S. government hub site for market research.
www.clickz.com/stats/ ClickZ Network offers up-to-date statistics on Web usage.
www.census.gov The U.S. government statistical site.
www.knowthis.com KnowThis.com is a marketing information site.
www.marketingpower.com American Marketing Association (AMA) main market information site.
www.hoovers.com Hoovers is a database of American companies.
www.ceoexpress.com Offers a wealth of additional links for additional information sites.
www.bea.gov The Bureau of Economic Analysis is part of the U.S. Department of Commerce, offering business statistics. Summary
Projecting market growth is particularly important when your plan is related to ﬁnding investors or
supporting a loan application, because market growth enhances the implied value of your business.
Cite growth rates in terms that ﬁt the available information, whether growth in the number of
View Full Document
This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09