Chapter 11 forecast your sales forecasting is more

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Unformatted text preview: ly Stanford Research Institute) provides another example. Its VALS service (values and lifestyles) offers information on U.S. customers classified according to the value sets shown in the SRI illustration above. Customers and potential customers are divided into groups, including fulfilleds, achievers, experiencers, and others. More information about that is available from SRI from their website at www.sric-bi.com/VALS/types.shtml SRIC-BI’S VALS PSYCHOGRAPHICS The diagram illustrates SRI’s VALS, values and lifestyles psychographics research that divides the U.S. market into various types of potential customers. CHAPTER 10: KNOW YOUR MARKET 10.5 Back to the Web And of course for market research, as with business industry research in the previous chapter, you go very quickly back to the Web. Here, too, it’s impossible to keep up, but we can give you some starting points: www.marketresearch.com MarketResearch.com is a commercial site aggregating published market research. www.jjhill.org/ Hill Research Library, an excellent nonprofit library resource, offers market research at accessible rates. www.business.gov This is the U.S. government hub site for market research. www.clickz.com/stats/ ClickZ Network offers up-to-date statistics on Web usage. www.census.gov The U.S. government statistical site. www.knowthis.com KnowThis.com is a marketing information site. www.marketingpower.com American Marketing Association (AMA) main market information site. www.hoovers.com Hoovers is a database of American companies. www.ceoexpress.com Offers a wealth of additional links for additional information sites. www.bea.gov The Bureau of Economic Analysis is part of the U.S. Department of Commerce, offering business statistics. Summary Projecting market growth is particularly important when your plan is related to finding investors or supporting a loan application, because market growth enhances the implied value of your business. Cite growth rates in terms that fit the available information, whether growth in the number of potenti...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.

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