Unformatted text preview: use. For example: Nomura
Research in Japan, Select S.A. de C.V. in Mexico (now afﬁliated with IDC). 5. Sales representation, brokering, and deal catalysts are an ad-hoc business form that will be
deﬁned in detail by the speciﬁc nature of each individual case. 3.3 Sales Literature
The business will begin with a general corporate brochure establishing the positioning. This brochure
will be developed as part of the start-up expenses. Literature and mailings for the initial market
forums will be very important.
Page 5 HURDLE: THE BOOK SP1.8 ON BUSINESS PLANNING 3.4 Fulﬁllment
1. The key fulﬁllment and delivery will be provided by the principals of the business. The real
core value is professional expertise, provided by a combination of experience, hard work, and
education (in that order). 2. We will turn to qualiﬁed professionals for freelance backup in market research and
presentation and report development, which are areas that we can afford to subcontract
without risking the core values provided to the clients. 3.5 Technology
Acme Consulting will maintain the latest Windows and Macintosh capabilities including:
1. Complete email facilities on the Internet, CompuServe, America-Online, and Applelink, for
working with clients directly through email delivery of drafts and information. 2. Complete presentation facilities for preparation and delivery of multimedia presentations
on Macintosh or Windows machines, in formats including on-disk presentation, live
presentation, or video presentation. 3. Complete desktop publishing facilities for delivery of regular retainer reports, project output
reports, marketing materials, and market research reports. 3.6 Future Services
In the future, Acme will broaden the coverage by expanding into coverage of additional markets (e.g.,
all of Latin America, Far East, Western Europe) and additional product areas (e.g., telecommunications
and technology integration).
We are also studying the possibility of newsletter or electronic newsletter services,...
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