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Consulting participants range from major

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Unformatted text preview: use. For example: Nomura Research in Japan, Select S.A. de C.V. in Mexico (now affiliated with IDC). 5. Sales representation, brokering, and deal catalysts are an ad-hoc business form that will be defined in detail by the specific nature of each individual case. 3.3 Sales Literature The business will begin with a general corporate brochure establishing the positioning. This brochure will be developed as part of the start-up expenses. Literature and mailings for the initial market forums will be very important. Page 5 HURDLE: THE BOOK SP1.8 ON BUSINESS PLANNING 3.4 Fulfillment 1. The key fulfillment and delivery will be provided by the principals of the business. The real core value is professional expertise, provided by a combination of experience, hard work, and education (in that order). 2. We will turn to qualified professionals for freelance backup in market research and presentation and report development, which are areas that we can afford to subcontract without risking the core values provided to the clients. 3.5 Technology Acme Consulting will maintain the latest Windows and Macintosh capabilities including: 1. Complete email facilities on the Internet, CompuServe, America-Online, and Applelink, for working with clients directly through email delivery of drafts and information. 2. Complete presentation facilities for preparation and delivery of multimedia presentations on Macintosh or Windows machines, in formats including on-disk presentation, live presentation, or video presentation. 3. Complete desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, and market research reports. 3.6 Future Services In the future, Acme will broaden the coverage by expanding into coverage of additional markets (e.g., all of Latin America, Far East, Western Europe) and additional product areas (e.g., telecommunications and technology integration). We are also studying the possibility of newsletter or electronic newsletter services,...
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