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H URDLE T HE B OOK ON B USINESS P LANNING A step-by-step guide to creating a thorough, concrete and concise business plan. Tim Berry
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Copyright © 2006, Timothy J. Berry, All Rights Reserved www.timberry.com Sixth Edition, July 2006 All rights reserved under International and Pan-American Copyright Conventions. All rights reserved. Reproduction of this work in whole or in part without written permission of the publisher is prohibited. Published in the United States by Palo Alto Software, Inc., Eugene, OR 97401. The material presented in this book is furnished for informational use only, is subject to change without notice, and should not be construed as a commitment by Timothy J. Berry or Palo Alto Software, Inc. Tim Berry and Palo Alto Software assume no responsibility or liability for any errors or inaccuracies that may appear in this document. Website URL addresses were correct at the time of printing but are subject to change by the domain holders at any time. Content presented on websites cited in this book is the responsibility of those website domain holders. Tim Berry and Palo Alto Software assume no responsibility or liability, nor make any warrant or guarantee, for the accuracy of said content. Palo Alto Software, the Palo Alto Software logo, and Business Plan Pro ® are trademarks of Palo Alto Software, Inc. in the United States and/or other countries. Publisher: Palo Alto Software, Inc. 488 E. 11th Ave. , Suite 220 Eugene, OR 97401 USA Fax: (541) 683-6250 Email: [email protected] Website: www.paloalto.com Library of Congress Control Number: 2006930174 ISBN: 978-0-9712185-2-9 PA-1183 Book layout and editing: Teri Epperly, Steve Lange, Sara Prentice Manela
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About the Author Tim Berry has also written On Target: The Book on Marketing Plans (in 1999, co-authored with Doug Wilson), CPA’s Guide to Business Planning (published first in 1998 by Harcourt Brace, republished by Aspen Publishers, and now in its fifth edition, published by Palo Alto Software), as well as several other books on business planning with spreadsheets that were published in the 1980s by Dow- Jones-Irwin, Microtext/McGraw-Hill, and Hayden Books. His business-planning software has been published by Palo Alto Software and M & T Publishing. He has been a professional business planner since 1974, as an employee of Business International and vice president of Creative Strategies, as a consultant to Apple Computer, as a member of the founding board of directors of Borland International, and as president and founder of Palo Alto Software. He has given seminars on business planning in 13 countries on four continents, in two languages. Berry holds a Stanford University MBA degree, an MA with honors from the University of Oregon, and a BA magna cum laude from the University of Notre Dame. Acknowledgements I want to thank Paul Berry for not just cover design, but for inspiration as well. I was recently introduced to the phrase "Entrepreneur in Heat." If you have to ask what that means, then you've never been involved with somebody starting a business. The shortcut is simply "EIH." Paul has been EIH a lot lately.
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