HurdleBook - HURDLE THE BOOK ON BUSINESS PLANNING A...

H
URDLE
T
HE
B
OOK ON
B
USINESS
P
LANNING
A step-by-step guide to
creating a thorough, concrete
and concise business plan.
Tim Berry

Copyright © 2006, Timothy J. Berry, All Rights Reserved
www.timberry.com
Sixth Edition, July 2006
All rights reserved under International and Pan-American Copyright Conventions. All rights
reserved. Reproduction of this work in whole or in part without written permission of the publisher is
prohibited. Published in the United States by Palo Alto Software, Inc., Eugene, OR 97401.
The material presented in this book is furnished for informational use only, is subject to change
without notice, and should not be construed as a commitment by Timothy J. Berry or Palo Alto
Software, Inc. Tim Berry and Palo Alto Software assume no responsibility or liability for any errors or
inaccuracies that may appear in this document. Website URL addresses were correct at the time of
printing but are subject to change by the domain holders at any time. Content presented on websites
cited in this book is the responsibility of those website domain holders. Tim Berry and Palo Alto
Software assume no responsibility or liability, nor make any warrant or guarantee, for the accuracy of
said content.
Palo Alto Software, the Palo Alto Software logo, and Business Plan Pro
®
are trademarks of Palo Alto
Software, Inc. in the United States and/or other countries.
Publisher: Palo Alto Software, Inc.
488 E. 11th Ave. , Suite 220
Eugene, OR 97401
USA
Fax: [phone]
Email: [email protected]
Website: www.paloalto.com
Library of Congress Control Number: 2006930174
ISBN: 978-0-9712185-2-9
PA-1183
Book layout and editing: Teri Epperly, Steve Lange, Sara Prentice Manela

About the Author
Tim Berry has also written
On Target: The Book on Marketing Plans
(in 1999, co-authored with Doug
Wilson),
CPA’s Guide to Business Planning
(published first in 1998 by Harcourt Brace, republished
by Aspen Publishers, and now in its fifth edition, published by Palo Alto Software), as well as several
other books on business planning with spreadsheets that were published in the 1980s by Dow-
Jones-Irwin, Microtext/McGraw-Hill, and Hayden Books. His business-planning software has been
published by Palo Alto Software and M & T Publishing. He has been a professional business planner
since 1974, as an employee of Business International and vice president of Creative Strategies,
as a consultant to Apple Computer, as a member of the founding board of directors of Borland
International, and as president and founder of Palo Alto Software. He has given seminars on business
planning in 13 countries on four continents, in two languages.
Berry holds a Stanford University MBA degree, an MA
with honors
from the University of Oregon,
and a BA
magna cum laude
from the University of Notre Dame.
Acknowledgements
I want to thank Paul Berry for not just cover design, but for inspiration as well. I was recently
introduced to the phrase "Entrepreneur in Heat." If you have to ask what that means, then you've
never been involved with somebody starting a business. The shortcut is simply "EIH." Paul has been
EIH a lot lately.