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Unformatted text preview: .0 Market Analysis Summary 4.1 Market Forecast Market Needs 4.4 Market Analysis Target Market Segment Strategy 4.3 Start-up Market Segmentation 4.2 Start-up Competitions and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Sales Strategy Annual Sales 6.0 Monthly Sales Break-even Management Summary 7.0 Sales Forecast Financial Plan 7.1 Break-even Analysis Break-even 7.2 Projected Proﬁt and Loss Proﬁt and Loss 7.3 Projected Cash Flow Cash Flow Cash Flow For an example of the very early stages of a plan, review the elements of starting a business plan
in the section Chapter 3: Initial Assessment. This ﬁrst stage of a plan focuses only on a few starter
elements. The Mission Statement, Keys to Success, Market Analysis, and Break-even Analysis give
you a critical head start toward understanding your business. HURDLE: THE BOOK 4.8 ON BUSINESS PLANNING However, not all start-ups are that simple. Many of them need product development, packaging,
retail ﬁttings and signage, ofﬁce equipment, websites, and sometimes months or even years of payroll
before the sales start. Unless you’re wealthy enough to ﬁnance these expenditures on your own, then
you’ll need to deal with bank loans or investors or both; and for that you’ll need a more extensive
business plan. Start-up company or not, the plan has to meet expectations.
One suggestion for getting started is to develop your plan in stages. A few key text topics might be
enough to discuss the plan with potential partners and team members, as a ﬁrst phase. You may then
want to add a basic sales and expense forecast, leading to proﬁt and loss, as the next phase. Adding
business numbers helps you predict business ﬂow and match spending to income.
Ultimately, the choice of plan isn’t based as much on the stage of business as it is on the type of
business, ﬁnancing requirements, and business objective. Here are some important indicators of the
level of plan you’ll need, even as a star...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09