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good or bad of a plan as the plan itself, measuring its value by its contents. There are some qualities
in a plan that make it more likely to create results, and these are important. However, it is even better
to see the plan as part of the whole process of achieving results, because even a great plan is wasted if
nobody follows it. HURDLE: THE BOOK 1.2 PLANNING IS A PROCESS, NOT JUST A ON BUSINESS PLANNING PLAN A business plan will be hard to implement unless it is simple, speciﬁc, realistic and complete. Even if
it is all these things, a good plan will need someone to follow up and check on it.
The plan depends on the human elements around it, particularly the process of commitment and
involvement, and the tracking and follow-up that comes afterward. I’m going to deal with those
elements in later chapters of this book. They are vital. But for now, let’s look at the qualities that make
the plan itself better or worse.
Successful implementation starts with a good plan. There are elements that will make a plan more
likely to be successfully implemented. Some of the clues to implementation include:
1. Is the plan simple? Is it easy to understand and to act on? Does it communicate its contents
easily and practically? 2. Is the plan speciﬁc? Are its objectives concrete and measurable? Does it include speciﬁc actions
and activities, each with speciﬁc start and completion dates, speciﬁc persons responsible and
speciﬁc budgets? 3. Is the plan realistic? Are the sales goals, expense budgets, and milestone dates realistic? Nothing
stiﬂes implementation like unrealistic goals. 4. Is the plan complete? Does it include all the necessary elements? Requirements of a business
plan vary, depending on the context. There is no guarantee, however, that the plan will work if
it doesn’t cover the main bases. CHAPTER 1: IT’S ABOUT RESULTS 1.3 Uses of Business Plans
Preparing a business plan is an organized, logical way to look at all of the important aspects of a
business. First, de...
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This note was uploaded on 01/26/2014 for the course BUINESS 102 taught by Professor Unknown during the Winter '09 term at University of Phoenix.
- Winter '09